“Can a company help you live a better life?” That is the question posed in Walmart’s latest campaign, “Live Better Now.”
A 60-second commercial debuted during the Winter Olympics Opening Ceremony on Feb. 4. It will run across linear and digital media during the 2022 Olympics and Paralympics, then throughout 2022.
According to a spokesperson, the ad “focuses on telling the story behind the company’s broader purpose.” It showcases products like produce, dog food, diapers and toys, as well as services like vaccinations, curbside pickup and even drone delivery.
“We see your hopes and fears, your dreams and doubts,” a voiceover says in the spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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