In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount.
The 20-year old company has more than 100,000 products with over 160 brands, offering products from bras to underwear to sleepwear. Noah Wrubel, CEO and co-founder of Bare Necessities, will wear a dual hat as part of the acquisition, leading the charge in Walmart and Jet.com’s intimates category while running Bare Necessities.
Bare Necessities itself will still exist as a standalone site and become integrated with the rest of Walmart’s websites.
“Walmart has done a lot over the past year to establish itself as a destination for fashion, from acquiring specialty retailer and digitally native brands to aggressively expanding its fashion assortment,” wrote Brooke Glassberg, the editor of Bare Necessities blog Bare It All, in
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