Walgreens Credit Card Rewards Customers 'For How They Live'

The product is part of a broader push into financial services


Legacy physical retailers are continuing to introduce services and products that, while complementary to their core retail businesses, offer new revenue streams.

That list includes familiar names like Walmart, Target and CVS, and Walgreens is no stranger to this trend. The pharmacy giant launched Walgreens Advertising Group late last year to monetize the vast amount of consumer data it collects, then announced in April it would provide digital bank accounts in the latter half of the year.

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