Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand Business Beyond Japan

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition

Lively, the direct-to-consumer lingerie and loungewear brand, is becoming part of Wacoal Industries. The 3-year-old brand founded by a former Victoria’s Secret merchant director, Michelle Cordeiro Grant, was acquired for $85 million.