Vroom Sings of the Realities of Car Shopping in Musical Super Bowl 56 Ad

The ecommerce brand and agency Anomaly taps La La Land choreographer for a relatable spot

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The automotive industry has been burdened as of late by shortages caused by Covid-19-related supply chain disruptions. Prices are skyrocketing and demand is outweighing supply, making buying or selling a car an increasingly complicated endeavor. This can be exponentially true when dealing with used cars.

End-to-end ecommerce company Vroom is leaning into convenience and reliability with its second consecutive Super Bowl ad, created in partnership with the brand’s AOR Anomaly. Titled “Flake: The Musical,” the spot uses the epic choreography and narrative songwriting of a Broadway production to communicate the ups and downs of selling a car.




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