VNTANA Integrates With Meta AR Publishing API for Creation of 3D Ads on Facebook, Instagram

Brands can upload existing 3D designs from programs including Browzwear, Clo, Keyshot, Modo

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

3D ecommerce technology provider VNTANA gained alpha access to Meta’s AR (augmented reality) Publishing API (application-programming interface) in an integration aimed at automating the creation and publication of 3D assets for ads on Facebook and Instagram.

Meta said VNTANA became the third platform to integrate with its AR Publishing API, joining CGTrader, Modiface, Perfect and Vertebrae.

The integration enables brands to upload existing 3D designs from programs including Browzwear, Clo, Keyshot and Modo and automatically convert them to conform with Facebook and Instagram standards.

The resulting 3D models can then be published from the VNTANA platform directly to the Meta catalog, enabling brands to streamline the process of creating 3D ads. Those ads appear in feed on Facebook and Instagram, where people can move the product around to view all angles.


VNTANA/Meta


VNTANA/Meta


VNTANA/Meta

VNTANA said its optimization algorithms help speed a process that would ordinarily take days of manual work on large files by 3D artists, and 3D expertise is not required to use its platform.

Meta Reality Labs director, AR business development and partnerships Chris Barbour said in a statement, “We know how important Facebook’s and Instagram’s advertising capabilities are for many brands looking to reach their target audience. 3D and AR open a new door of advertising possibilities for retail and ecommerce brands, improving the customer experience from the point of acquisition.”

VNTANA co-founder and CEO Ashley Crowder added, “3D and AR technology in online ads is the next frontier for brands looking to connect with the digital consumer and is a great first step into the metaverse. Collaborating with Meta to offer brands 3D deployment across its advertising platform is another move forward for VNTANA to democratize 3D for the retail industry. This technology delivers benefits to both the retailer and the consumer, as it gives the consumer a better understanding of the product.”