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3D ecommerce technology provider VNTANA gained alpha access to Meta’s AR (augmented reality) Publishing API (application-programming interface) in an integration aimed at automating the creation and publication of 3D assets for ads on Facebook and Instagram.
Meta said VNTANA became the third platform to integrate with its AR Publishing API, joining CGTrader, Modiface, Perfect and Vertebrae.
The integration enables brands to upload existing 3D designs from programs including Browzwear, Clo, Keyshot and Modo and automatically convert them to conform with Facebook and Instagram standards.
The resulting 3D models can then be published from the VNTANA platform directly to the Meta catalog, enabling brands to streamline the process of creating 3D ads.
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