Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In 2021, athletes like Simone Biles and Naomi Osaka helped start a national conversation about mental health in professional sports.
Now, online styling service Stitch Fix is teaming up with another pro, tennis star Venus Williams, on a campaign meant to encourage amateur athletes to conquer the anxiety they feel working out in front of others.
Dubbed “Goodbye Gymtimidation,” the campaign includes tips from Williams on how to overcome self-doubt, as well as a forthcoming partnership with the Happier app, which focuses on “creating a happier, healthier, more productive and more creative life.”
The latter will launch “in the coming weeks.”
“Playing
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in