Venus Williams Joins Forces With Stitch Fix to Conquer 'Gymtimidation'

The campaign also highlights size-inclusive activewear

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In 2021, athletes like Simone Biles and Naomi Osaka helped start a national conversation about mental health in professional sports.

Now, online styling service Stitch Fix is teaming up with another pro, tennis star Venus Williams, on a campaign meant to encourage amateur athletes to conquer the anxiety they feel working out in front of others.

Dubbed “Goodbye Gymtimidation,” the campaign includes tips from Williams on how to overcome self-doubt, as well as a forthcoming partnership with the Happier app, which focuses on “creating a happier, healthier, more productive and more creative life.”

The latter will launch “in the coming weeks.”




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