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There are certain products we associate with luxury and living the good life. Gold and jewels, for example. Bentleys and private jets. Maybe even a Peloton.
These are all very clear status symbols.
And while Hollywood darling Chrissy Teigen is reportedly a fan of Velveeta, the 104-year-old cheese product has until now been more closely aligned with the Super Bowl than, say, the Oscars.
But the brand that refers to itself as “liquid gold” is seeking to elevate its status.