Apparel retailer Urban Outfitters is partnering with Hims & Hers to offer its customers products and services from the health and wellness platform in the coming months.
Top line
Among the products they will offer are men’s cosmetics, namely Hims’ The Blur Stick concealer, which will be a first for the historically mall-based retailer.
Between the lines
The response to attempts to sell makeup to men has been uneven at best in the U.S., especially compared to countries such as South Korea.
Some of the most notable entrants in the category are luxury brands such as Tom Ford, Chanel and Yves Saint Laurent, though it should be noted some of the bigger beauty brands have utilized male
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