Universal Standard Is Revolutionizing Retail With Respect and Generosity

Women's apparel brand offers sizes 00 to 40 to eliminate weight bias


Since its founding four years ago, women’s apparel brand Universal Standard has sought to overcome weight bias.

It’s one of the last remaining forms of prejudice that is socially acceptable, according to co-founder Alexandra Waldman, who spoke on Thursday during Adweek’s Challenger Brands Summit in New York.

“I, as an adult woman, could not find a T-shirt that didn’t have a puppy or a cat on it,” she said. “Why do I need a shirt that says ‘Live, Love, Learn’ on it?”

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