United Airlines Teams Up With Clorox for CleanPlus Cleanliness Initiative

Carrier gains a major partner in ensuring passenger safety in the sky

an airplane being sprayed with clorox
Clorox will help United Airlines "redefine" its cleaning protocols. Photo Illustration: Trent Joaquin; Source: Unsplash

After telling investors that the worst of travel’s Covid-19 woes may be over, airlines are continuing to formalize their new cleaning initiatives to earn traveler confidence.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.