Under Armour’s Founder Kevin Plank on the Brand’s New Vision

Activewear maker sees itself as a 'human performance company'

Kevin Plank at NRF
Plank unveiled a new campaign, "The Only Way Is Through." NRF

Under Armour, a more than two-decade-old brand, is working to remain relevant and as engaging as its upstart competitors.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.