CPG & Grocery

Ultrafast Grocery Delivery Shifts How People Think About Shopping for Everyday Essentials

It's never been easier to get a bottle of Gatorade or bag of pretzels while lounging on the couch

grocery delivery
Ultrafast grocery delivery startups are making instant gratification a reality.Miakievy/Getty Images
Headshot of Paul Hiebert
By Paul Hiebert

December 6, 2021

In certain American cities, the time between craving a bag of pretzels or bottle of Gatorade while lounging on the couch and having the items appear at the front door has never been shorter.

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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.

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Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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