Ulta Expands Retail Footprint With Shop-in-Shops at Target

The partnership is strategic for both companies

As part of a new partnership, beauty retailer is opening store formats with Target locations. Target, Ulta

As U.S. retailers seek to get more bang for their buck in terms of limiting the number of physical locations as well as amount of square footage per store, beauty retailer Ulta is pursuing expansion through the “shops-within-shops” concept in an alliance with Target.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.