Ulta Beauty’s CMO Dishes on Partnership With Target

The beauty retailer's shop-in-shops in the department store chain's locations will complement its existing store footprint

Ulta Beauty's CMO Shelley Haus discusses the rationale behind its alliance with Target. Ulta Beauty

For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint, said Shelley Haus, the beauty purveyor’s CMO.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.