Customer Experience

Ulta Beauty's CMO Dishes on Partnership With Target

The beauty retailer's shop-in-shops in the department store chain's locations will complement its existing store footprint

Ulta Beauty's CMO Shelley Haus discusses the rationale behind its alliance with Target.Ulta Beauty
By Richard Collings

November 20, 2020

For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint, said Shelley Haus, the beauty purveyor’s CMO.

Richard Collings

Richard Collings is a retail reporter at Adweek.

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