You’re About to See More Diversity at Every Level of Ulta Beauty

The retailer investing $25 million in various initiatives, and has named Tracee Ellis Ross as an adviser

lisa price
Lisa Price, the founder of Carol’s Daughter, is among several African American entrepreneurs featured in Ulta Beauty’s Muse campaign. Ulta Beauty

Cosmetics and skincare retailer Ulta Beauty is making new diversity and inclusion commitments for 2021 across its products, workforce and brand positioning with an investment of more than $25 million, the company announced today.

@RichCollings Richard Collings is a retail reporter at Adweek.