2 Legacy Brands Adapted During the Pandemic to Grow Their Revenue. Here's How

Pepsi and Chanel stuck to the basics while staying digitally agile to meet their consumers

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Since the pandemic began, we’ve seen a recession, severe supply chain shortages—with the dollar losing its value almost 1% every 30 days—and inflation hitting the highest rate in four decades. For many brands, these challenges called for rapid digital transformation, all while staying true to brand values and strengths.

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