Twitter rolled out social commerce feature Twitter Shops in beta Wednesday for select merchants and managed partners in the U.S.
Merchants that are part of the test group can choose up to 50 products to showcase on Twitter, free of charge, and people can view those products on their brand profiles.
Profiles of merchants with Twitter Shops enabled will include a View Shop button just above their tweets, and users can tap the button to browse that merchant’s collection.
Clicking on a product brings up an in-application browser that lets people learn more about that product or check out on the retailer’s website.
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