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Twitter dropped its newest shopping feature like it’s hot with its introduction of Product Drops Wednesday.
Product Drops let merchants tease new products and provide more product details natively and, more important, enable interested shoppers to set up reminders via Twitter.
Staff product manager Justin Hoang and engineering manager Siddharth Rao explained in a blog post Wednesday, “Picture this: Your favorite brand announces that it’s dropping a new collection in a few weeks. The weeks fly by and on drop day, you completely forget about it.
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