Twitch Sets POG Picks: Holiday Hive Live Shopping Event

Its first one, in August, drew over 1.4 million unique viewers


Amazon-owned streaming platform Twitch will present the second installment of its POG Picks live shopping show, POG Picks: Holiday Hive, Tuesday, Nov. 23 at 7 p.m. ET, giving viewers inspiration for Black Friday and Cyber Monday.

The initial effort in August, focused on back to school, saw more than 1.4 million unique viewers account for some 7.2 million minutes watched.

The “POG” in the title refers to custom Twitch emoji “PogChamp,” which is used to show excitement or celebrate streamers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in