Tushy Reminds Women and Girls That #WeDoShit in IWD Campaign

The bidet brand seeks to 'help women free themselves of patriarchal standards'

Tushy isn’t shying away from clearing the air on a shitty subject. 

In fact, the controversial DTC bidet brand has become notorious for its irreverent and—ahem— refreshing approach to educating consumers about the health benefits of using their products. Meanwhile, founder and chief creative officer Miki Agrawal has made no secret of her intentions to ass-ert Tushy into conversations that flush out long-held stigmas when it comes to the health of the body, mind and planet. 

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