Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

The beauty brand also generated $56 million in earned media value in 2020

Beauty brand Tula Skincare is continuing to capitalize on its influencer marketing strategy in 2021 after generating $56 million in earned media value last year, according to influencer marketing platform Tribe Dynamics.

“As we approach a return to our new normal, consumer demand for skincare continues to be incredibly strong—especially for brands like Tula that are at the intersection of beauty and wellness with a strong digital focus and capability,” said Savannah Sachs, CEO of Tula.

Top beauty marks

After the skincare brand unveiled its #EmbraceYourSkin campaign in October, Tula said it reached more than 120 million consumers and garnered over one million engagements through the end of 2020.

Tula also generated $6.1

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