True Religion and 2 Chainz Team Up for a Limited-Edition Capsule Collection

The brand and the rap artist tell Adweek why this partnership was long overdue


In 2011, 2 Chainz released his seventh mixtape, T.R.U. REALigion. The project was not only a musical feat, but it sealed a creative connection between the Grammy-winning rap artist and the millennial clothing brand True Religion.

Ten years later, the two have officially teamed up to celebrate the anniversary of the mixtape with a special limited-edition capsule collection. Additionally, True Religion is sponsoring 2 Chainz’ T.R.U. REALigion Ten Year Anniversary Tour, which will kick off on Nov.

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