True Religion and 2 Chainz Team Up for a Limited-Edition Capsule Collection

The brand and the rap artist tell Adweek why this partnership was long overdue

In 2011, 2 Chainz released his seventh mixtape, T.R.U. REALigion. The project was not only a musical feat, but it sealed a creative connection between the Grammy-winning rap artist and the millennial clothing brand True Religion.