The Toys R Us Store Reboot Didn’t Work. Here’s What Could

Single-category retailers are going to have a tough time in today's market

toys r us store
The toy-buying experience will look different after Toys R Us' short-lived store return. Getty Images

The two remaining U.S. locations of one-time toy giant Toys R Us, which reopened in 2019 with big plans for experiential retail, are closing again.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.