Legacy Brands

The Toys R Us Store Reboot Didn't Work. Here's What Could

Single-category retailers are going to have a tough time in today's market

toys r us store
The toy-buying experience will look different after Toys R Us' short-lived store return.Getty Images
By Lisa Lacy

February 5, 2021

The two remaining U.S. locations of one-time toy giant Toys R Us, which reopened in 2019 with big plans for experiential retail, are closing again.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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