Toys R Us Relaunches With a Model for 21st Century Retail

The new store aims to be more interactive

Today, Toys R Us opened its first U.S. store since filing for bankruptcy in 2017. But the store, which is located at Garden State Plaza in Paramus, NJ, isn’t the warehouse that many Gen Xers and millennials remember—in fact, it’s about a quarter of the size of the old stores.