Toys R Us Could Fill a Retail Void, but Only After Reinvention

It would need to be more like Whole Foods plus FAO Schwarz

Investors who scooped up whatever was left of toy store Toys R Us in 2018 are hoping a new generation of children will want to be Toys R Us kids—and that the adults who shopped there when they were young still haven’t grown up, much like those in its jingle.

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