Omnicom Media Group Spotlights Some of the Top Tech Trends From CES 2022

Health and wellness, NFTs and wearables turned heads at this year's scaled-down show

Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the flashy glimpses into the future for which the trade show is famous.

At a virtual event hosted in conjunction with the Las Vegas convention, Omnicom Media Group broke down what the agency giant saw as some of the biggest trends and highlights for marketers to watch from last week’s three-day show.

As CES took place amid yet another surge in Covid cases across the country, the programming’s focus on health and wellness continued to grow, while ongoing stay-at-home measures have fueled metaverse and non-fungible token (NFT) mania.



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