If you were watching the first round of the NBA Playoffs, chances are you caught an impressive display of ball control—during a commercial break.
That’s because underwear and apparel brand Hanes debuted “Stay Cooool. Stay Supported,” a campaign introducing its X-Temp Total Support Pouch product line, which boasts cooling fabric and breathable mesh panels.
The 30-second spot, created by The Martin Agency, features actor Tony Cavalero—best known for his role on the HBO comedy The Righteous Gemstones—as Hans, who is described as “the original Ball-ance guru.”
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