Tommy Hilfiger, owned by PVH Corp., has named Alegra O’Hare as its CMO effective April 12, the apparel brand said today.
Her duties will include developing and carrying out global marketing strategies to “reach and engage existing and upcoming generations of Tommy Hilfiger consumers,” according to the announcement. She replaces Michael Scheiner, who served about two years in the position.
“Alegra’s appointment is a crucial next step in this new era for Tommy Hilfiger,” said Avery Baker, president and chief brand officer of Tommy Hilfiger, in a statement.
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