Tommy Hilfiger Names Alegra O’Hare CMO

The retail veteran joins the brand after serving at Gap and vp of global brand communications at Adidas

Alegra O'Hare was named CMO of Tommy Hilfiger today, replacing Michael Scheiner. Business Wire

Tommy Hilfiger, owned by PVH Corp., has named Alegra O’Hare as its CMO effective April 12, the apparel brand said today.

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.