NBC’s Today Show and retail giant Walmart have teamed up to create a shoppable recipe and commerce destination called Today Table.
In addition to expertise from Today and omnichannel shopping from Walmart, Today Table will feature a custom series of videos and recipe content targeted toward busy families with the goal of helping them plan and prepare meals faster and easier.
Weekly recipes will tap into seasonal trends and “lifestyle moments,” including healthy spins on takeout dishes, as well as low-carb, low-calorie, one-pot meals and viral recipes.
The site features recipes with ingredients consumers can purchase from Walmart, with plans to expand the partnership to include corresponding food segments on Today’s broadcast and in a series created for the brand’s streaming network, Today All Day.
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