‘Tis the Unseason. Shopping Change Is the New Normal

How brands should respond to the long holiday season in this very long year

family
The series of Target's 2020 holiday ads encourages togetherness as well as flash sales. Target

Retailers are facing probably the longest holiday season of all time. Some gift-buyers started in mid-October chiefly due to the pandemic significantly delaying Amazon Prime Day—and the shopping will continue for two more months. No one waits for Black Friday anymore.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Amy Vale is CMO of Dosh.