Tips For Driving Sales Despite Lingering Supply Chain Ramifications

How brands can help consumers overcome sticker shock

Restaurants, grocers and retailers of all kinds this year have been dealing with a scarcity of products in the supply chain due to a lack of everything from labor to shipping containers and air-freight capacity. These ripple effects, of course, are rooted in the pandemic, which has hiked food prices for eateries and grocery shoppers while temporarily shutting down factories and other production operations across the globe that are the lifeblood of retail.