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TikTok introduced its newest suite of commerce products, Shopping Ads, with the aim of enabling brands to easily build engaging consumer experiences that make shopping exciting and entertaining.
According to a global research study TikTok conducted with Material earlier this year, 56% of TikTok users said ads on the video creation platform lead them to discover new brands or products, while 48% said they were interested in making a purchase from or on TikTok in the next three months.
TikTok
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