Emerging Tech

Tiffany & Co. Releases $50K Necklace Replicas of NFT Collectibles, Which, Naturally, Are NFTiffs

The jeweler teamed with the CryptoPunks project on the diamond-encrusted pendants

Tiffany & Co. blue box holding a male avatar pendant.
Tiffany & Co. will craft 250 necklaces based on NFTs.Tiffany & Co
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By Patrick Kulp

August 4, 2022

Tiffany & Co. is taking non-fungible tokens (NFTs) into the physical realm with a pricey new necklace offered exclusively to holders of CryptoPunks art, a set of pixelated-looking avatars that have become popular in cryptocurrency-adjacent circles.

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Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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