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Ticketmaster teamed up with TikTok on an in-application feature that lets creators such as comedians, music artists, sports teams, theater productions and venues add event links, which enable fans to purchase tickets without leaving the app.
Backstreet Boys, Demi Lovato, OneRepublic, Usher and WWE are among those who have already signed on to use the ticketing mini-app.
Here’s how it works: One a creator records a TikTok video, that creator can tap “Add link” and choose the Ticketmaster option, at which point they can search for their events.
Choosing “Add to video” will display the Ticketmaster link to the selected event on the bottom left of the video, and fans can click and purchase tickets via an in-app browser.
Ticketmaster
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