This Young Initiative Aims to Make Reusable Consumer Goods Mainstream

Loop is moving into physical stores to make sustainability easier for consumers


The planet is in trouble, and it’s pretty obvious who’s to blame.

“We are meant to be the more intelligent species, [yet] we’re producing a hell of a lot of waste in a way nature never does,” said Oliver Dudok van Heel, head of client sustainability and environment at international law firm Freshfields Bruckhaus Deringer. “Clearly, we’re doing something wrong.”

To prevent Earth from turning into a giant landfill of empty shampoo bottles and toothpaste tubes, we have a few options.

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This story first appeared in the Sept. 27, 2021, issue of Adweek magazine. Click here to subscribe.