This Pumpkin Sugar Scrub Was Inspired by Olympian Shawn Johnson East’s Family Recipe

Tula's new product has already sold out at 200 Ulta locations

Beauty brand Tula, whose business is booming as consumers gravitate toward skin care during the pandemic, booked another successful product launch this week with the introduction of the So Pumpkin sugar scrub, an exclusive collaboration with Olympic gold medal-winning gymnast Shawn Johnson East.

There is already a 16,000-person-long waiting list for the skin treatment, which was sold out as of Tuesday afternoon (hours after it hit shelves) at 200 Ulta Beauty locations, an exclusive retail partner of Tula, according to Savannah Sachs, the company’s CEO.

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