This Pumpkin Sugar Scrub Was Inspired by Olympian Shawn Johnson East’s Family Recipe

Tula's new product has already sold out at 200 Ulta locations

Former Olympic gymnast Shawn Johnson East has partnered with beauty brand Tula, helping it launch its latest product. Tula

Beauty brand Tula, whose business is booming as consumers gravitate toward skin care during the pandemic, booked another successful product launch this week with the introduction of the So Pumpkin sugar scrub, an exclusive collaboration with Olympic gold medal-winning gymnast Shawn Johnson East.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.