This Publisher Thought Ecommerce Was Its Savior. Now It’s Dead.

It was a rough final decade for 106-year-old F+W Media

F+W Media filed for bankruptcy after a pivot to ecommerce proved misguided. F+W Media

After 106 years of creating content for hobbyists, F+W Media has filed for bankruptcy, citing $105.2 million in outstanding debt after a failed decade-long attempt to reinvent itself as an ecommerce company—and the exorbitant tech contracts it signed as a means to that end.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.