International Women's Day

This Pop-Up in New York Is Buying Back Mobile Phones to Send to Afghan Girls

For International Women’s Day, ecoATM partners with Rumie to send digital classrooms to kids who can’t attend schools

Two women stand with phones in hand at ecoATM and Rumies new reverse cell phone store in New York
At the store, reverse shoppers can learn about the Afghan girls who will soon use their phones to learn.EcoATM
Mary o’hara
By Mary Emily O'Hara

You’ve heard of stores that sell phones, but how about a store that exists for the sole purpose of buying back cellphones and giving them away to underserved girls in places like Afghanistan?

That’s the idea behind A Good Call, a brick-and-mortar pop-up store in New York that runs Friday through Sunday. A partnership between ecoATM and digital education nonprofit The Rumie Initiative to celebrate this weekend’s International Women’s Day, the store offers New Yorkers a chance to grab some cash for old phones while doing some good.

Rumie and ecoATM shared exclusive photos of the store with Adweek before Friday’s opening.

Typically, ecoATM uses its 4,300 kiosks around the country (plus 54 in Europe) to exchange used or unwanted cellphones, tablets, and MP3 players for instant cash.

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Mary o’hara

Mary Emily O'Hara

Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.

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