This Pop-Up in New York Is Buying Back Mobile Phones to Send to Afghan Girls

For International Women’s Day, ecoATM partners with Rumie to send digital classrooms to kids who can’t attend schools

Two women stand with phones in hand at ecoATM and Rumie's new
At the store, reverse shoppers can learn about the Afghan girls who will soon use their phones to learn. EcoATM

You’ve heard of stores that sell phones, but how about a store that exists for the sole purpose of buying back cellphones and giving them away to underserved girls in places like Afghanistan?

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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