This Paper Towel Brand Doesn’t Shy Away From Showing the Blood, Sweat and Tears of Real Life

Canadian CPG company puts a spotlight on life's messier moments

Still from Kruger Products ad
Nosebleeds, spoiled milk and dirty diapers all star in a new campaign for Kruger Products. Kruger Products

Ironically, the ads for products we buy to clean up or prevent messes often have a noticeably sanitized quality about them. 

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
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