This Paper Towel Brand Doesn’t Shy Away From Showing the Blood, Sweat and Tears of Real Life

Canadian CPG company puts a spotlight on life's messier moments

Still from Kruger Products ad
Nosebleeds, spoiled milk and dirty diapers all star in a new campaign for Kruger Products. Kruger Products

Ironically, the ads for products we buy to clean up or prevent messes often have a noticeably sanitized quality about them. 

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.