In 1975, the marketing department at Anheuser-Busch cooked up a canny idea.
Seeing that tens of thousands of college kids flocked to seaside towns like San Diego and Miami for spring break, company reps showed up on the beach and began handing out T-shirts with a Budweiser logo on them. Decal shirts were already cool at the time, and most shopping malls had shirt kiosks that gave shoppers (mainly men) their choice of thousands of decals, from Elvis to the Pontiac Firebird to the Playboy
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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