Adapting to Crisis

This DTC Haircare Brand Is Compensating Out-of-Work Stylists for Their Content

Prose’s goal is to support workers impacted by Covid-19

Collage of different hair styles and textures
Prose launched a dedicated webpage for the submission-based program.Prose
By Ian Zelaya

June 3, 2020

With many hair salons and barbershops across the U.S. still closed due to the Covid-19 pandemic, Prose, a direct-to-consumer haircare brand, is supporting out-of-work stylists with a new compensation program.

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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