This DTC Haircare Brand Is Compensating Out-of-Work Stylists for Their Content

Prose’s goal is to support workers impacted by Covid-19


With many hair salons and barbershops across the U.S. still closed due to the Covid-19 pandemic, Prose, a direct-to-consumer haircare brand, is supporting out-of-work stylists with a new compensation program.

The brand, which sells customizable, made-to-order hair products, has launched the Stylist Open Call Program, a submission-based initiative that pays stylists for their content and promotes their work to consumers.

Every two weeks, Prose invites certified stylists to submit hair-related photos, video tutorials or other creative content—new or old—on a dedicated webpage for the program.

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