As its core intimates business matures, digitally native brand ThirdLove entered the loungewear space and launched a new marketing campaign among other initiatives in the first quarter to further propel growth.
“This past month, I think we’ve launched more than we have over the entire past 12 months,” said Heidi Zak, ThirdLove’s CEO, of the company’s wide-ranging efforts, during an interview with Adweek.
Beyond bras and underwear
The intimates brand’s expansion into loungewear is its first big foray outside its bra and underwear business.
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