ThirdLove Unveils Loungewear As Intimates Business Matures

The launch is part of the company's new marketing campaign

three panels each with one woman modeling ThirdLove loungewear
ThirdLove enters the loungewear category as its core bra business matures. ThirdLove

As its core intimates business matures, digitally native brand ThirdLove entered the loungewear space and launched a new marketing campaign among other initiatives in the first quarter to further propel growth.

@RichCollings Richard Collings is a retail reporter at Adweek.