Third-Party Sellers Aren't Surprised Amazon Is Reportedly Looking at Their Data

The definition of 'aggregate data' is a point of contention

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An investigation by The Wall Street Journal last week found Amazon has accessed third-party seller data to inform its private label business, a practice the platform has repeatedly denied engaging in, including to Adweek.

“We prohibit the use of individual sellers’ information to compete with them through our first-party offerings, including through our private-label products,” Amazon told us in May 2019.

When asked for comment, an Amazon spokesperson reiterated that the platform “strictly [prohibits] employees from using non-public, seller-specific data to determine which private label products to launch” and said Amazon is conducting an internal investigation, even though it does not believe the WSJ’s claims are accurate.

Analysts and sellers, however, are not at all surprised

Oweise Khazi, senior principal at Gartner and lead Amazon analyst, said rumors about Amazon using data from its third-party sellers to better position its own products have swirled since the founding of its private label business in 2007....



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