These Direct-to-Consumer Food Brands Want to Change How You Eat

And strike fear into the hearts of CPG giants

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At Nuggs, a direct-to-consumer brand that creates pea protein-based nuggets, customers are technically eating a prototype.

Thanks to the direct line DTC brands have to customer feedback, a company like Nuggs works on new versions of its nuggets, making it an ever-evolving product where the next box of Nuggs is better than the last.

Nuggs is part of the growing market of companies challenging CPG in a variety of categories, from the bathroom to the kitchen. Companies like Brightland, a digitally native brand selling California-grown olive oil, and Magic

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This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.