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At Nuggs, a direct-to-consumer brand that creates pea protein-based nuggets, customers are technically eating a prototype.
Thanks to the direct line DTC brands have to customer feedback, a company like Nuggs works on new versions of its nuggets, making it an ever-evolving product where the next box of Nuggs is better than the last.
Nuggs is part of the growing market of companies challenging CPG in a variety of categories, from the bathroom to the kitchen. Companies like Brightland, a digitally native brand selling California-grown olive oil, and Magic